meet our founder.
Rosie Hall
“It was born from walking into wellness spaces and not seeing the world I live in reflected back.
From an industry that rewards a certain look.
A certain calm.
A certain kind of person.
And from the stubborn belief that the rest of us deserve somewhere too.”
The Rogue Room
The sociologist Émile Durkheim called this feeling collective effervescence, the surge of energy that happens when people move, feel, and experience rhythm together.
It’s how humans have always built belonging.
Somewhere along the way, in our pursuit of frictionless connection, double taps, and 10k followers, we forgot how to actually connect.
The Rogue Room was born from that loss.
“Music isn’t a backdrop here, it’s the catalyst.
— Rosie Hall, Founder and CEO of The Rogue Room
Rosie Hall's career spanned 20 years in the fashion industry, where she held directorships at Dazed Media, British Vogue & Men’s Health. Her journey into yoga began as a means to support her mental well-being, and soon found a gap in the market for a contemporary vehicle for the ancient teachings of yoga. After completing her teacher training, she embarked on a mission to transform the western yoga landscape by founding The Rogue Room.
The Rogue Room serves as the intersection of movement and music, leveraging the vibrancy of club culture and the transcendence of yoga and dance to guide a new generation out of their heads and into their bodies. The Rogue Room launched the first-ever wellness residency at fabric night, partners with sound giant Pioneer DJ and is in its 3rd year of partnership with sports innovation brand, Nike.
In 2023, Rosie launched The Rogue Room Arch 5, the world's first dedicated nightclub for accessing flow state. Opened in an abandoned nightclub in Shoreditch, Arch 5 offers daily music-driven practices that foster well-being for a new generation of modern wellness seekers, recognising that within the fusion of music and movement lies the potential to awaken human potential.